Mazda Motor Corporation (Matsuda Kabushiki-gaisha) is a Japanese automotive manufacturer based in Fuchu, Aki District, Hiroshima Prefecture, Japan. In 2007, Mazda produced almost 1.3 million vehicles for global sales, the majority of which were produced in the company's Japanese plants, with the remainder coming from a number of other plants worldwide. Mazda's brand DNA is divided into two concepts of "Personality" and "Product." In order to gain pathos from the target customers, Mazda tried to create an image where "Personality" is defined as Stylish, Insightful and Spirited, and to guide Mazda's craftsmanship, "Product" is defined as Distinctive Design, Intuiitive Fuction and Responsive Drive. These popular Mazda models are all available from OVL at direct rates for personal and business car leasing and contract hire.