SEAT, S.A. is a Spanish automobile manufacturer founded on May 9, 1950 by the Instituto Nacional de Industria (INI), a state-owned industrial holding company. It is currently a wholly owned subsidiary of the German Volkswagen Group, as a member of the now-defunct Audi Brand Group, together with Audi and Lamborghini, and marketed as a car maker with a youthful sporty profile. Within the Volkswagen Group and under the Audi Brand Group, the SEAT brand itself has been developed as a group with subsidiary companies (SEAT Group) and 'SEAT, S.A.' as the parent company. The headquarters of SEAT, S.A. are located at SEAT's industrial complex in Martorell near Barcelona, Spain. The name SEAT, previously standing for the acronym Sociedad Española de Automóviles de Turismo (Spanish Touring Car Company, in English), in 1990 was changed to SEAT, S.A. The 2011 Geneva Motor Show was a great event for SEAT, where they demonstrated the evolution of the brand. The new concept car, the SEAT IBX, a perfect crossover from SUV to sports coupé was revealed and the car's design DNA will have a profound impact on all SEAT's next generation of vehicles. SEAT also presented the new, more spacious 4WD Alhambra, the family car suitable for even the toughest driving conditions. The new COPA range was launched too; it offers an upgrade of special features on selected SEAT models giving greater comfort and more technology to drivers. OVL Group Ltd have secured some of the best car leasing deals for Seat.